Dare Salon

q          Before you shop, do a closet assessment; see what you have and determine what you really “need”

q          Work with items you love, build on these key pieces

q          Don’t buy anything unless you know it will ‘work hard’ for you by mixing and matching to make numerous outfits (A bargain is not a bargain if it hangs in your closet)

q          Consider that you only need to add a few strategically chosen new items to give your wardrobe a significant boost

q          Invest in tailoring for a custom fit (this is an expense that is well worth the investment)

q          Invest in quality verses name brand.

q          Take shoes to the repair shop for a pick me up for about $20 verses $50-$150 new

q          Shop Bargain Rack first for prices that fit everybody’s pocketbook.  Buy only the things that fit your body shape & wardrobe strategy

q          Make a ‘wish list’ and let me figure out how to make your ‘wishes’ come true (birthday, anniversary, Mother’s Day)

q          keep the quality in your lifestyle spending wisely

 Most people only utilize 20% of their clothes in their closet.  And having 20% they have barely or never worn.  With the economy being tight learn how to shop savvy.  Sometimes right out of your own closet!

  Investing in an Image consultant saves $$$$ by effectively giving you the tools you need to build a strong wardrobe to send a consistent timeless message.  Invest in a closet audit, personal eveluation of clothing shapes and styles that work for your shape.  Learn how to shop like a pro picking the colors that will radiate against your skin. 

Schedule a closet Audit with a professional to enhance your Image at a fraction of the cost of random purchasing that doesn’t always work hard for you.

Colors we surround ourselves with play an intricate part in our confidence, which precludes our happiness.  Whether choosing hair color or garment colors, skin tone and personality are the two major considerations before any choices are selected.

The theory of color is based on individual skin tone.  Warm toned or cool toned, with the rare individual being both like a chameleon.  A simple way to test which one you are is to hold a piece of gold cloth then a silver piece. With one your skin will radiate.  The other will make you look sallow.  Gold is warm; silver is cool.  An alternative is to try an orange-red and blue-red fabric. Neutrals in clothing (black, gray, brown and taupe) work for everyone.

Once you have discovered your tone, look at the color wheel. Cool colors are in the blue, green, and purple hues.  Warm colors are in the yellow, orange and red hues.  Typically these families fall in the opposing family if the underlying base is from that color family. An example would be a red-blue tone like magenta. 

You’ll feel much more confident in colors that compliment your skin tone.  Personality is key in your color choices.  If a vivacious outgoing warm skin toned individual wears a subdued color — for example a flat brown hair color or a muted powdery pink blouse — this will be a confidence killer.  But, a flattering sun kissed, golden brown hair color with a hot pink garment will radiate confidence.  Eva Longoria Parker is a great example.

It’s about influencing others, by creating a personal style brand identity that associates certain perceptions and feelings with that identity The new trend is Personal Style Branding. Branding your style is more effective and sustainable than traditional marketing and sales. The most effective way to set yourself apart from competitors or eliminate your competitors. Madonna, Donald Trump and Disney have shown fabulously effective personal style branding.

Your personal style will define your brand and help you formulating an optimum style. This will translate the messages you want to project into tangible tools of image communication. Personal Branding is the communication of unique strengths, skills, values and passions.Branding isn’t just for companies anymore. . through non-verbal communications you will achieve Successful Branding. By consistently managing the perceptions effectively you will control and influence how others perceive and think of you. Your Personal Branding is the communication of unique strengths, skills, values and passions. By communicating an experience thru education, results, and verbal and non-verbal behaviors. Combining physical appearance and with what one chooses to surround him- or herself. The proper projection of these traits helps individuals to stand out from their peers or competitors and clearly communicate their unique value to all with whom they associate. A personal brand is reflected through one’s reputation, and over time becomes synonymous with how people describe the person. Excellent examples are Walt Disney (Disney’s culture is a personification of Walt), Donald Trump and Madonna.

Maximizing your marketability requires purposeful intent. Discovering your Authentic, memorable personal style to create purposeful intent is the key component in today’s market place. When first impressions are based on colors, wardrobe and hair grooming to make up 93% of how people perceive your image and brand. Keep the message consistent and powerful whether at the office, grocery store or giving a presentation.

Often used interchangeably the words image and brand are distinctly different. Image is the visual representation of the yourself or your company. A brand or personal “style” is the experience the individual, or culture of the company represents. It’s the unique promise of value. Your image is only a fraction of the total package that your personal brand communicates.

Through the Image development process you will optimize your professional presence by branding your style for success. Learning to intergrate the ABC’s of style into your personal brand – accentuate, balance and camouflage. Review your intent, priorities and goals to send a consistent short and long term message. Targeting your audience with the perfect fit in hair style, wardrobe and colors for both while meeting your lifestyle will effectively brand and communicate your personal style.