Dare Salon

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Colors we surround ourselves with play an intricate part in our confidence, which precludes our happiness.  Whether choosing hair color or garment colors, skin tone and personality are the two major considerations before any choices are selected.

The theory of color is based on individual skin tone.  Warm toned or cool toned, with the rare individual being both like a chameleon.  A simple way to test which one you are is to hold a piece of gold cloth then a silver piece. With one your skin will radiate.  The other will make you look sallow.  Gold is warm; silver is cool.  An alternative is to try an orange-red and blue-red fabric. Neutrals in clothing (black, gray, brown and taupe) work for everyone.

Once you have discovered your tone, look at the color wheel. Cool colors are in the blue, green, and purple hues.  Warm colors are in the yellow, orange and red hues.  Typically these families fall in the opposing family if the underlying base is from that color family. An example would be a red-blue tone like magenta. 

You’ll feel much more confident in colors that compliment your skin tone.  Personality is key in your color choices.  If a vivacious outgoing warm skin toned individual wears a subdued color — for example a flat brown hair color or a muted powdery pink blouse — this will be a confidence killer.  But, a flattering sun kissed, golden brown hair color with a hot pink garment will radiate confidence.  Eva Longoria Parker is a great example.

A first impression is what customers, bosses & potential clients base their judgment of trust, comfort & ability to perform.
Giving you the competitive edge when Fifty-five percent is on pure appearance alone. Your packaging of appearance includes clothing, accessories & grooming to ensure visual marketing. Attention to details in your packaging to give a strong business presence will land you career advancement possibilities & potential referrals.

Top A lists of credibility enhancements:

Style Impressions Must:

1. Shoes clean, unworn & always darker or same color as hemline.

2. Clothing neat, clean & pressed to perfection.

3. Hair polished & tailored to enhance your face & body structure. Manicured nails. Seek a professional.

4. Appropriate undergarments to smooth away unseemly lines and distractions.

5. Smile showing your teeth. Whiten & seek professional help if needed. Always carry breath mints.

6. Long sleeves for a presentation or meeting.

7. Carrying appropriate business accessory; briefcase, day timer or leather pad

These are just the short list of tangible tools to implement in leading with credibility. Utilizing your competitive edge to jump-start your professionalism, promotion & profit’s. Your personal style will compliment the goals you desire to receive. Seeking the partnership of a professional image Consultant for complimentary colors & clothing shapes to work with your body structure.

DARe Image Studio partners to identify & define your style to effectively maximize your leadership in the market place utilizing tangible tools for optimum success. Wrap yourself in more knowledge has more information.

It’s about influencing others, by creating a personal style brand identity that associates certain perceptions and feelings with that identity The new trend is Personal Style Branding. Branding your style is more effective and sustainable than traditional marketing and sales. The most effective way to set yourself apart from competitors or eliminate your competitors. Madonna, Donald Trump and Disney have shown fabulously effective personal style branding.

Your personal style will define your brand and help you formulating an optimum style. This will translate the messages you want to project into tangible tools of image communication. Personal Branding is the communication of unique strengths, skills, values and passions.Branding isn’t just for companies anymore. . through non-verbal communications you will achieve Successful Branding. By consistently managing the perceptions effectively you will control and influence how others perceive and think of you. Your Personal Branding is the communication of unique strengths, skills, values and passions. By communicating an experience thru education, results, and verbal and non-verbal behaviors. Combining physical appearance and with what one chooses to surround him- or herself. The proper projection of these traits helps individuals to stand out from their peers or competitors and clearly communicate their unique value to all with whom they associate. A personal brand is reflected through one’s reputation, and over time becomes synonymous with how people describe the person. Excellent examples are Walt Disney (Disney’s culture is a personification of Walt), Donald Trump and Madonna.

Maximizing your marketability requires purposeful intent. Discovering your Authentic, memorable personal style to create purposeful intent is the key component in today’s market place. When first impressions are based on colors, wardrobe and hair grooming to make up 93% of how people perceive your image and brand. Keep the message consistent and powerful whether at the office, grocery store or giving a presentation.

Often used interchangeably the words image and brand are distinctly different. Image is the visual representation of the yourself or your company. A brand or personal “style” is the experience the individual, or culture of the company represents. It’s the unique promise of value. Your image is only a fraction of the total package that your personal brand communicates.

Through the Image development process you will optimize your professional presence by branding your style for success. Learning to intergrate the ABC’s of style into your personal brand – accentuate, balance and camouflage. Review your intent, priorities and goals to send a consistent short and long term message. Targeting your audience with the perfect fit in hair style, wardrobe and colors for both while meeting your lifestyle will effectively brand and communicate your personal style.

Keeping true and authentically you will reinforce simple and consistent.
Attention to details matters. Simple consistent messages are effective in image”Style” branding.

Representing who you are by clarifying and defining your goals:

v Relationships; personal & professionally

v Building sales

v Acquiring a new position or direction of your company

v Soaring past the competition

v Building consortiums or cooperatives

Others perceive the message you send through your appearance.

A perfect example: (All clothes bought off the rack). You are an abstract male artist going to a meeting to attract potential buyers.

A) Your wardrobe consists of:
1. Power red tie
2. Classic black business suit
3. White off the rack shirt

B) Your wardrobe consists of:
1. A tailored dusty purple shirt & tailored slacks
2. An embellished suit jacket
3. Cowboy boots or wing tip shoes

Attracting what you desire will result when your message is simple and focused. All the attention to simple inexpensive details in your appearance will ensure reaching your goals and soaring to new possibilities. Keep in mind branding yourself is not just appearance but the “experience” others relate to interaction with you, a company or product.

Growing from a natural impulse to help everyone I meet to be confident and comfortable in his or her own skin and more effective personally and professionally, I became a member of the Association of Image Consultants International (AICI) through Image Resource Center of New York.  I use my experience, inspiration, and sensitivity to educate businesses and individuals in:  business etiquette and communication skills; team building and customer service; wardrobe planning, color and makeup application; personal style communication, image psychology and non-verbal communication.

Initiative has made it possible for me to have studied under the most recognized names in the field of image consulting – Dominique Isbecque and Carol Davidson.  I have also learned from the most prestigious names in cosmetology in the United States and Europe – Krista Embry, Sharon Gault, Vidal Sassoon, Tony & Guy, Trevor Sorbie, Wella, Graham Webb, and Sebastian.  Believing that there’s always something new to discover, I continually update my extensive knowledge of styles and trends with courses, seminars, and trade shows.  I have also been honored to receive Tiffany 2003 Creative Hair Awards.

Having the wonderful opportunity of working on syndicated shows, commercials, cable spots, and with national music artists has helped me grow. I had the privilege of working with Robert Labetta from Sebastian on a collaborative photo shoot.  My training enabled me to be Master of Ceremonies for several fashion shows.  My scope of experience has transformed ordinary into extraordinary.

I am very active in my community and use my expertise for charity functions such as:  Dreams 2003 benefiting St. Vincent, Sarah Fisher Center, and Variety by coordinating music, costumes, hair and makeup for London Hair Company’s participation and Meals on Wheels Benefit Fashion Show as Artistic Designer. The community support extends to serving on the process committee for Auburn Hills, supporting the Haven House, Boys and Girls Club, and the Avondale Schools with service donations and involvement.   Beaumont Breast care center is just one of the many charities that I have raised monies for. Currently I am sitting on the advisory board for the Oakland County Cosmetology Board. A portion of my time is spent partnering with neighboring businesses to develop a strong tie of unity for the Downtown Auburn Hills area.  Recently I co-founded the Detroit Underground Creative blog site soon to be launched.

Gladly I share my knowledge by seizing opportunities to train and encourage others in wardrobe, hair, and makeup as an instructor and on several cable shows giving advice and tips.  I am the owner of DARe Salon and Image Studio in Auburn Hills, Michigan,  and a National Cosmetology Association Member.