It’s about influencing others, by creating a personal style brand identity that associates certain perceptions and feelings with that identity The new trend is Personal Style Branding. Branding your style is more effective and sustainable than traditional marketing and sales. The most effective way to set yourself apart from competitors or eliminate your competitors. Madonna, Donald Trump and Disney have shown fabulously effective personal style branding.
Your personal style will define your brand and help you formulating an optimum style. This will translate the messages you want to project into tangible tools of image communication. Personal Branding is the communication of unique strengths, skills, values and passions.Branding isn’t just for companies anymore. . through non-verbal communications you will achieve Successful Branding. By consistently managing the perceptions effectively you will control and influence how others perceive and think of you. Your Personal Branding is the communication of unique strengths, skills, values and passions. By communicating an experience thru education, results, and verbal and non-verbal behaviors. Combining physical appearance and with what one chooses to surround him- or herself. The proper projection of these traits helps individuals to stand out from their peers or competitors and clearly communicate their unique value to all with whom they associate. A personal brand is reflected through one’s reputation, and over time becomes synonymous with how people describe the person. Excellent examples are Walt Disney (Disney’s culture is a personification of Walt), Donald Trump and Madonna.
Maximizing your marketability requires purposeful intent. Discovering your Authentic, memorable personal style to create purposeful intent is the key component in today’s market place. When first impressions are based on colors, wardrobe and hair grooming to make up 93% of how people perceive your image and brand. Keep the message consistent and powerful whether at the office, grocery store or giving a presentation.
Often used interchangeably the words image and brand are distinctly different. Image is the visual representation of the yourself or your company. A brand or personal “style” is the experience the individual, or culture of the company represents. It’s the unique promise of value. Your image is only a fraction of the total package that your personal brand communicates.
Through the Image development process you will optimize your professional presence by branding your style for success. Learning to intergrate the ABC’s of style into your personal brand – accentuate, balance and camouflage. Review your intent, priorities and goals to send a consistent short and long term message. Targeting your audience with the perfect fit in hair style, wardrobe and colors for both while meeting your lifestyle will effectively brand and communicate your personal style.
