As defined Public relations is the practice of managing communications between an organization and it’s public. Public Relations gains an organization or an individual exposure to their audience utilizing topics of interest and news that produces a third party endorsement. Commonly through speaking at conferences, working with the media, crisis communications, and social media engagement or client and employee communications. It is something not usually considered tangible and sets it apart from advertising. Image is your verbal and non-verbal communication translating to your Public Relation.
Concise Oxford Dictionary, image is described as “the character or reputation of a person or thing as generally perceived”. A first impression that is based on non-verbal communication goes a long way in influencing this perception and influences their decisions . Within seconds of someone meeting you, based on a single observed physical trait or behavior,a person will assume to know everything about you (as is explained in the 2003 book Social Psychology by H. Andrew Michener, John D. Delamater, and Daniel J. Myers).
When communicating your PR non-verbal sets the stage for perceptions. Public relations and building positive successful branding for your self or business is the key to success. Image consultants build on enhancing your Public Relationship presence and character through a variety of different tools. Accentuating, Balancing and Camouflaging.
These are the “ABC’s of Image.” for your PR. Your image is more than your appearance — so much of what you do and say contributes to the impressions you make. An image consultant serves in many ways as a valuable resource for your PR, helping you become more poised and polished, guiding you to your own authentic style, and instilling the sense of success and confidence that comes with knowing that your own Appearance, Behavior and Communication are beyond reproach. You are your best PR for your, business, home or social life.
An image consultant advises men and women on colors ideally suited to them, creates a wardrobe that is stylish and represents their desired outcome (PR), selects accessories and jewelry and teaches them how to shop. Consultants also advise individual on the best hair style and color to flatter their face shape, skin tone, body structure and lifestyle as well as all of the details that go in to making the WOW statement in the PR. Working with an image consultant will build confidence and self-esteem, giving you valuable and tangible advice while taking pride in assisting you to become your best version of yourself to project a positive effective Public Relation for the world to see.
An image consultant may also give advice on decorating colors for their home and office and how to make a wonderful first and lasting impression. In my years in this exciting profession I’ve had the opportunity to build confidence and self-esteem in clients and give them the competitive edge in their business, home and social life.
