Keeping true and authentically you will reinforce simple and consistent.
Attention to details matters. Simple consistent messages are effective in image”Style” branding.
Representing who you are by clarifying and defining your goals:
v Relationships; personal & professionally
v Building sales
v Acquiring a new position or direction of your company
v Soaring past the competition
v Building consortiums or cooperatives
Others perceive the message you send through your appearance.
A perfect example: (All clothes bought off the rack). You are an abstract male artist going to a meeting to attract potential buyers.
A) Your wardrobe consists of:
1. Power red tie
2. Classic black business suit
3. White off the rack shirt
B) Your wardrobe consists of:
1. A tailored dusty purple shirt & tailored slacks
2. An embellished suit jacket
3. Cowboy boots or wing tip shoes
Attracting what you desire will result when your message is simple and focused. All the attention to simple inexpensive details in your appearance will ensure reaching your goals and soaring to new possibilities. Keep in mind branding yourself is not just appearance but the “experience” others relate to interaction with you, a company or product.
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